Are Barbie sales declining?
Why are Barbie sales declining?Despite the success of the Barbie movie, released to much hype last week, gross sales for the brand were also down 7% year-over-year on a reported basis. The company attributed the brand's decline in sales partly to the shifting of promotional activity to align with the theatrical release of the movie.
Are Barbie dolls sales up?Barbie toy sales in the US increased 25% for the July-August combined months compared to the same two-month period a year ago, according to the most recent data from market research firm Circana, which tracks retailers' point-of-sale data.
Is Barbie still successful?The movie and its 'insane' marketing aside, Barbie turns 65 in 2024, and it's no small feat how she's been able to sustain as one of the most successful toy brands of all time. While the brand has survived six decades, until recently, Barbie's sales were dwindling.
Is Mattel discontinuing Barbie?Despite widespread news that Mattel would be discontinuing the iconic plastic Barbie doll, the toy company has now hit back, calling it a hoax that was “Nothing to do with Mattel.”
Barbie doll sales decline
Is Barbie getting less popular?For the second quarter of 2023, which ended weeks before the movie's release, worldwide sales of Barbie to retailers excluding adjustments actually fell 6%.
Who was Barbie's biggest competitor?“Sindy is Barbie's biggest rival, no doubt about it,” Reynolds said.
Why is Barbie so popular in 2023?Thanks to the Margot Robbie-led movie and the inescapable marketing surrounding it, Mattel's 64-year-old doll has once again become America's sweetheart. Everyone wants a Barbie. Everyone wants to be a Barbie. And everyone wants to go see Barbie — the movie made $337 million worldwide in its opening weekend.
Will Barbies ever be worth money?Yes, some Barbies sell for thousands of dollars. No, you probably can't sell your 1997 Dentist Barbie with the missing chair for $1,200. But if you think you've got a truly rare collectible on your hands, it's worth doing a little research.
What is the best selling Barbie doll in history?Among the iterations of the iconic doll is “Totally Hair” Barbie, which, according to the Guinness World Records, is Mattel's bestselling Barbie doll to date. According to the company, the “Totally Hair” Barbie, released in 1992, sold more than 10 million dolls worldwide.
Do people still buy Barbie dolls?Greta Gerwig's "Barbie" movie may be smashing the box office, but the doll's sales are actually still falling for parent company Mattel. In the first six months of 2023, the Barbie brand made $459.6 million in global gross billings, a 23% decline from the same period in 2022.
What age group buys Barbies?The age range for the original Barbie fashion dolls is for kids 3 and up.
What percent of girls own a Barbie?Even in demanding positions, though, Barbie retained her fashion sense. Factoyd: Ninety percent of American girls own at least one Barbie doll, and the average girl owns 10!
Why does Barbie look different now?Over an incredible 64 years, Barbie has undergone some dramatic changes, reflecting shifting beauty standards and social norms. Women have evolved, and Barbie has changed with them. In 1959 the Barbie doll was introduced into the American market.
What is the new Barbie trend?The 'Ordinary Barbie' TikTok trend emerged as a powerful response to the conventional beauty standards set by Barbie throughout history. The latest Barbie movie challenges these standards, inspiring women on TikTok to embrace their natural selves and celebrate who they are without societal pressures.
What is the controversy with Barbie?The controversies
While several mothers found the doll too sexual when it launched, as early as 1963 there was severe criticism of the 'Barbie Baby-Sits' series, where the doll came with a book on 'How to Lose Weight' that came with the advice, 'Don't Eat'.
Do 10 year olds still like Barbies?Within five to seven years your daughter will no longer be interested in anything resembling Barbie or Disney. If she follows a typical developmental path she will be focused on school, social media, boys, driving, social media, parties, clothes, make-up, social media, her job, and her friends.
Are 90s Barbies worth anything?Are 1990s Barbie dolls worth a lot of money? Most of them probably are not. The rare or sought-after dolls are worth more. Surprisingly, I sold some new-in-box sets of Barbie clothing and accessories from the 1990s for more than I made on any dolls.
What age did you stop playing with Barbies?Some kids may lose interest in dolls around the age of 5 or 6, while others may continue to play with them into their pre-teen years. There really isn't a "magic age" at which all children suddenly stop playing with dolls - it varies from child to child.
Is 14 too old to play Barbies?No one is ever too old for dolls. I am 51 and have collected dolls for nearly 30 years. I played with them until I was 13 and then, like most other people that age, was told that I should be 'too old' for them. I put my dolls away, reluctantly, but still noticed and liked dolls.
Why is Barbie so popular right now in America?Barbie represents how women can do anything now. For young women, it's saying they can be anything they want to be with hard work and perseverance. The movie is a feminist masterpiece—Barbie represents female empowerment, women being fearless.
What is the #1 Barbie?Original Barbie (1959): $27,450
Released in 1959, the first-ever Barbie doll, also known as "No. 1 Ponytail," features golden hair, a black-and-white bathing suit and blue eyeshadow.
What are Barbies weaknesses?Barbie Weaknesses
Fake imitations also sold under its name which is a concern. Product portfolio is limited to dolls only. Line extension takes long periods of time.