The short answer is yes. In fact, not only did Mattel approve “Barbie”, directed by Greta Gerwig, it is also the first film from Mattel Films. The famous doll's big screen appearance caused a social media storm.

Did Mattel support the Barbie movie?

Since the Barbie movie is a coproduction between Mattel and Warner Bros, the toy company was deeply involved in all the film's marketing and led all its brand partnerships. Dickson calls the gradual partnership announcements, which grew to be a flurry of them leading up to the film, as “candy in the road” for fans.

Will Mattel profit from Barbie movie?

But people with knowledge of their agreement said Mattel earned 5 percent of the box office revenue, as well as a percentage of eventual profits as a producer of the movie and additional payments as owner of the Barbie intellectual property rights. At $2 billion in box office revenue, that amounts to $100 million.

What scene did Mattel not want in the Barbie movie?

One story floating around social media over the weekend involved Gerwig going to bat for a seemingly uneventful scene that studio executives reportedly wanted her to cut. It's the moment in the movie when Robbie's Stereotypical Barbie meets an elderly woman on a bench in the real world and tells her she's beautiful.

Who has the rights to the Barbie movies?

However, without a movie being made, Sony's options for Barbie's movie rights expired and were taken over by Warner Bros., who finally — finally — are pushing the actual, honest-to-goodness, live-action Barbie into theaters.

Barbie Life in the Dreamhouse Full Episode - Barbie Compilation Season 1 to 7 #8

How does Mattel feel about Barbie movie?

The short answer is yes. In fact, not only did Mattel approve “Barbie”, directed by Greta Gerwig, it is also the first film from Mattel Films.

How much did Margot Robbie get paid for Barbie?

How Much Was Margot Robbie Paid For The Barbie Movie - IMDb. Margot Robbie's salary for the Barbie movie was reported to be $12.5 million, matching Ryan Gosling's pay to play Ken. Robbie's involvement in making the Barbie movie happen, along with her star power, explains her high salary.

Why girls are rejecting the new curvy Barbie?

“The most commonly identified reason for not wanting to play with the curvy doll was her larger size,” Dr Harriger said. Curvy Barbie is similar in height to petite Barbie, but has a more rounded stomach, thicker legs and no gap between her thighs. She is still larger than the average woman.

What is the controversial history behind Mattel's Barbie?

Particularly controversial dolls Mattel released over the years included a pregnant version of Midge, the "Earring Magic Ken" clad in a lavender mesh shirt and purple pleather vest, the "Teen Talk Barbie" who said phrases like "Math class is tough," and 1965's "Slumber Party Barbie" who came with a "don't eat" diet ...

Why did Barbie girl get sued?

Mattel didn't have a strong case for copyright infringement, since the "Barbie Girl" video doesn't contain any actual Barbie dolls or images, but the company sued over the use of the trademarked word “Barbie” and the use of “Barbie pink,” a trademarked color.

How did the Barbie movie affect Mattel?

Mattel has observed the movie providing a "halo effect" for the brand, CEO Ynon Kreiz said during the company's earnings call on July 26, five days after its release. In connection to the "Barbie" film, Mattel put out special merchandise and partnered on consumer products over 165 times, Ynon said at the time.

Who is the CEO of Mattel in the Barbie movie?

Ynon Kreiz, who got his start in LA working for Haim Saban, says he was tickled by Will Ferrell's portrayal of him in the movie: 'We don't take ourselves too seriously' It's Barbie's world, and Ynon Kreiz is just living in it.

Who is the CEO of Mattel Barbie?

Ynon Kreiz is Chairman and Chief Executive Officer of Mattel, a leading global toy company and owner of one of the strongest portfolios of children's and family entertainment franchises in the world.

Did Mattel say Barbie is not a feminist movie?

Robbie Brenner, Mattel Films' first-ever executive producer and “the architect of its cinematic universe,” according to Time, said that the Greta Gerwig-directed film (which she co-wrote with partner Noah Baumbach) was “not a feminist movie.” It was reportedly a “sentiment echoed by other Mattel executives,” according ...

Did Aqua get sued by Mattel?

Mattel was not amused. The same month “Barbie Girl” and Aquarium debuted on the Billboard charts, the toy company sued Aqua and MCA Records in federal court for trademark infringement. And they weren't just protecting their copyright, which would have been heavy-handed but predictable.

How much did Ryan Gosling get paid for Barbie?

Ryan Gosling's role in Barbie was one of his highest-paying yet, earning him $12.5 million. Despite not playing the title character, Gosling's salary matching Margot Robbie's for Barbie shows the value of his performance and his importance to the film's marketing.

Is the new Barbie movie inappropriate?

Language and Suggestive References in Barbie

Some suggestive references are present in the movie, which were a big contributor to the movie's PG-13 rating. These include the characters' discussion about Barbie and Ken dolls' lack of genitalia, though there is no nudity or sex in the movie.

Why was Barbie banned?

“Barbie” has been banned in Algeria in its third week of release in the country, according to Reuters. In a statement to the news site, an unnamed official source said that the film “promotes homosexuality and other Western deviances” and “does not comply with Algeria's religious and cultural beliefs.”

What went wrong with Mattel?

“The problems are most likely much deeper than we had imagined.” Mattel's difficulties stem from two sources: lead paint and small magnets. On August 2, the company announced a recall of approximately 1.5 million Fisher-Price toys that contain lead paint — including Ernie, Elmo, Dora the Explorer and Big Bird.

Was there really a sugar daddy Ken?

Sugar Daddy Ken is a satirical knock-off doll that made a hilarious cameo appearance in the movie Barbie, poking fun at the legacy of the iconic doll. Released in 2009 as a special edition for adult collectors, Sugar Daddy Ken was quickly discontinued due to controversy surrounding its suggestive name and appearance.

When did Barbie get a breast reduction?

I later learned that in 1989 Barbie's proportions were altered including a breast reduction. Barbie has been evolving all along, but until now it's been incremental (#TheDollEvolves).

Who is the girl who looks exactly like Barbie?

Valeria Valeryevna Lukyanova (Ukrainian: Вале́рія Вале́ріївна Лук'я́нова; Russian: Валерия Валерьевна Лукьянова; born 1985) is a Moldova-born Ukrainian model and entertainer of Russian origin, best known for her resemblance to a Barbie doll. She currently lives in Mexico.

Who is the highest paid Barbie?

As of July 2023, the Stefanie Canturi Barbie was the most expensive Barbie ever sold, having reached an auction price of more than 300 thousand U.S. dollars in 2010. The price was also pushed up by the doll's diamond necklace.

How much did Greta get paid for Barbie?

Greta is worth an estimated $12 million in 2023, according to reports. Her earnings for Barbie are undisclosed, though the film's leads Margot Robbie and Ryan Gosling earned a reported $12.5 million each to portray the iconic dolls.

Why does Johnny Depp collect Barbie dolls?

Turns out he used to play Barbie dolls with his daughter. It's how he developed some of the roles he played, by using different voices for each of the Barbies. This continued until his daughter finally asked him to use a normal Barbie voice, and he complied. She got older, of course, and stopped playing with Barbies.