In fact, the audience was 66.2 percent female and significantly younger, with 74.6 percent under the age of 29. In stark contrast, the film's blockbuster counterpart that premiered on the same day, “Oppenheimer,” had an audience that was 70.7 percent male and 52.9 percent over 30 years old. But why did it work SO well?
Overall, younger consumers were more likely to be interested in seeing "Barbie" on the big screen. While 12 percent of moviegoers aged 18 to 29 had already seen the movie in theaters, 36 percent planned to do so but did not have the occasion yet.
The “Barbie” audience is 66.2% female and significantly younger, with 74.6% under the age of 29, while the “Oppenheimer” audience is 70.7% male and 52.9% over 30.
While the film gleefully sends up the patriarchy, the audience's gender divide is not as stark as conventional wisdom might make it seem. Female respondents were more likely to have seen the film at 17%, but males weren't far behind at 11%.
The movie theater audience of summer blockbuster "Barbie" was mostly female, with a share of 66.2 percent of moviegoers, while more than 70 percent of "Oppenheimer" audience was male.
There's no denying that Barbie only scratches the surface when it comes to its exploration of feminism. The film pretty much only deals with gender (unfortunately, Gerwig might never beat those white feminist allegations) and in a pastiche way at that.
The majority of people who watched the movie say they either loved or liked it. Overall, 62% of women loved Barbie and 31% liked it, while 50% of men say they loved the movie, and 43% liked it.
Ninety percent of American girls ages three to 10 own at least one Barbie, according to the doll's maker, Mattel , and that's just the primary market. Barbie has inspired impassioned legions of adult collectors who dote on her various iterations and costumes.
Barbie and her male counterpart, Ken, have been described as the two most popular dolls in the world. Mattel generates a large portion of Barbie revenue though related merchandise — accessories, clothes, friends, and relatives of Barbie.
The reason that “Barbie Girl” won't be in Barbie is more than just a licensing or rights issue though. Some of it has to do with the fact that Barbie's parent company Mattel sued the Aqua group for trademark infringement because of the song in 1997.
'Barbie' isn't just a chick flick, it's an insight into the male mind that's worth exploring. BARBIE ISN'T just another chick-flick your girlfriend drags you to. You know, the type where you politely nod when she asks if you enjoyed it.
Barbie is an 11-inch- (29-cm-) tall plastic doll with the figure of an adult woman that was originally modeled on the Lilli doll (produced in West Germany from 1955 to 1964), a risqué gag gift for men. The Barbie target demographic is young children.
What does the Barbie movie say about gender roles?
The film premiered in theaters July 21, conveying a message to viewers about the significance of women taking action to defy gender roles and societal expectations in order to advocate for their rights.
Barbie fans are significantly more likely to be young adults aged 18-29 compared to Oppenheimer fans (36% vs. 27%). Oppenheimer fans are more likely to be older, with a quarter of the audience aged 45 and older (39% vs. 25% of Barbie fans).
Raquelle Sherwood is a main character and occasional antagonist in Barbie: Life in the Dreamhouse. She lives in the Raquelle Mansion. Raquelle is constantly trying to prove to Ken that she is better than her enemy Barbie to win him over.
Sindy and Barbie went head-to-head in August 1999, when both manufacturers created large advertising campaigns for the dolls and Sindy was relaunched. The manufacturers updated the dolls' images and revamped them with a "millennium look".
Some argue that her emphasis on fashion, beauty, and materialism strengthens stereotypes and limits girls' aspirations. They claim that Barbie fails to empower young girls to pursue careers in male-dominated fields or engage in activities traditionally seen as "boyish."
Even in demanding positions, though, Barbie retained her fashion sense. Factoyd: Ninety percent of American girls own at least one Barbie doll, and the average girl owns 10!
