Disney is “set to be the big winner in the licensing renaissance” as Hollywood giants look to make revenue from their content beyond using it on their own streaming services, according to a new study.
Last year, Disney reported $5.3 billion in revenue from “Consumer Products”, i.e. from licensing its IP to various manufacturers, game developers, retailers etc. and from selling its own branded merchandise.
One of the strategies that Coca-Cola has used to grow its brand and product portfolio is licensing. Licensing is a business arrangement in which one company gives another company permission to manufacture its product for a specified payment.
Can I create and sell Marvel, DC, and Disney brand inspired products?
How big is the global brand licensing market?
Brand Licensing market size was valued at USD 288889.93 million in 2022 and is expected to expand at a CAGR of 4.19% during the forecast period, reaching USD 369655.33 million by 2028.
In 2023, experiences was the best-performing part of Disney's business, accounting for 36% of the company's total revenue but 70% of its operating income. Meanwhile, Disney's entertainment division, which includes its theatrical and streaming businesses, represented 45% of revenue but just 11% of operating income.
Who Is Disney's Biggest Competitor? Naming Disney's biggest rivals depends on the business unit. If you're looking at film and television, its rivals include Universal (which is owned by Comcast), Sony, Time Warner, and ViacomCBS. Netflix and Amazon are Disney's main competitors in the streaming service space.
How much money does Disney make in a day? In 2022, Disney made 28.7 billion dollars in profit. On average, that comes out to about seventy million dollars a day. Of course, it's not actually evenly spaced around the year.
Reigning supreme, Disney Princess made $1.6 billion in North American retail sales and $3 billion globally. “There are surprisingly few girl properties like it,” says Ira Mayer, publisher and executive editor of The Licensing Letter. “In play, girls like to pretend they are princesses.
Walt Disney World Resort—one of the world's most popular vacation destinations—generated $40 billion in economic impact across the state of Florida and more than a quarter of a million total jobs in fiscal year 2022. That's according to a new study from Oxford Economics, which was announced on Tuesday.
DCP's origins trace back to 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet. In 1932, Kay Kamen took charge of what then became Disney Licensing, setting the standard for character licensing within the entertainment industry.
If you want to sell Disney products on Etsy, you need to obtain a license from Disney. The process of getting a license is pretty straightforward. Once you get to the Disney Licensing website, you will be redirected to the Disney intake form, which will take you to one of the licensees.
Why is Walt Disney so rigid with copyright? It is strict with copyright to protect their intellectual property rights and prevent others from profiting from their creations without permission.
It looks like Elon Musk's SpaceX is now worth $175 billion – that's more than Disney or Comcast. SpaceX is looking to sell shares at a $175 billion valuation, Bloomberg reported. The valuation makes Elon Musk's company worth more than giants such as Disney or Comcast.
Disney's shares are owned by a mix of insiders, ordinary investors, and institutional investors. Disney's largest individual shareholders are the company's insiders, including the current CEO, Robert Iger, and top managers, such as Brent A. Woodford, Maria Elena Lagomasino, and Mary Barra.
Vanguard owns the most shares of Walt Disney (DIS). The ownership structure can impact the company's decision making, as large institutional investors may exert influence on the company's management and can also affect the company's stock price with their buying and selling patterns.
Robert A. Iger. Robert Alan Iger is Chief Executive Officer of The Walt Disney Company, having returned to the company in November of 2022 after serving as CEO and Chairman from 2005 to 2020, and then as Executive Chairman and Chairman of the Board through 2021.
The global Brand Licensing market size was valued at USD 288889.93 million in 2022 and is expected to expand at a CAGR of 4.19% during the forecast period, reaching USD 369655.33 million by 2028.
Brand licensing can benefit both the licensor and the licensee. The licensor can increase their brand awareness, exposure, and loyalty by entering new markets and categories without investing in production, distribution, or marketing.
Licensing generally involves allowing another company to use patents, trademarks, copyrights, designs, and other intellectual in exchange for a percentage of revenue or a fee. It's a fast way to generate income and grow a business, as there is no manufacturing or sales involved.
