Is Barbie getting less popular?
- Ashfaan
- November 15, 2023
Is Barbie losing popularity?
In the first six months of 2023, the Barbie brand made $459.6 million in global gross billings, a 23% decline from the same period in 2022. Gross billings represent amounts invoiced to customers and don't include the impact of sales adjustments, such as trade discounts.Are Barbie sales declining?
Sales of the company's popular brands Barbie and Fisher-Price were down, but sales of Hot Wheels were up. The company expects Barbie sales to improve in the second half of the year, noting that sales of the doll were up in July. Despite lower sales, Barbie still has staying power.Why are Barbie sales declining?
Despite the success of the Barbie movie, released to much hype last week, gross sales for the brand were also down 7% year-over-year on a reported basis. The company attributed the brand's decline in sales partly to the shifting of promotional activity to align with the theatrical release of the movie.Is Mattel discontinuing Barbie?
Despite widespread news that Mattel would be discontinuing the iconic plastic Barbie doll, the toy company has now hit back, calling it a hoax that was “Nothing to do with Mattel.”this barbie is a bad feminist 💖👠🌴 (barbie movie review)
Which Barbie's got discontinued?
From "Ken's buddy," Allan, to pregnant Midge, to all-but-forgotten dolls like Video Girl Barbie and Sugar Daddy Ken, read on for a real-life look at some of the discontinued Barbie dolls that make a special appearance in the Barbie film.Who was Barbie's biggest competitor?
“Sindy is Barbie's biggest rival, no doubt about it,” Reynolds said.Is Barbie still popular today?
As reflected in Greta Gerwig's blockbuster movie that tackles the legacy of Mattel's famous doll, Barbie has always been more popular than Ken. For every Ken doll sold today, there are generally eight to 10 Barbies sold, according to Jim Silver, a toy industry expert and CEO of the review site TTPM.What percent of girls own a Barbie?
Even in demanding positions, though, Barbie retained her fashion sense. Factoyd: Ninety percent of American girls own at least one Barbie doll, and the average girl owns 10!What age group buys Barbies?
The age range for the original Barbie fashion dolls is for kids 3 and up.Will Barbies ever be worth money?
Yes, some Barbies sell for thousands of dollars. No, you probably can't sell your 1997 Dentist Barbie with the missing chair for $1,200. But if you think you've got a truly rare collectible on your hands, it's worth doing a little research.Are Barbie dolls worth selling?
Vintage Barbies – those produced between 1959 and 1966 – tend to be more expensive. As for the newer Barbies, Knutson said collectors should look for platinum or gold label Barbies, which signify Barbies that are rarer and therefore more valuable.What is the new Barbie trend?
The 'Ordinary Barbie' TikTok trend emerged as a powerful response to the conventional beauty standards set by Barbie throughout history. The latest Barbie movie challenges these standards, inspiring women on TikTok to embrace their natural selves and celebrate who they are without societal pressures.What is the #1 Barbie?
Original Barbie (1959): $27,450Released in 1959, the first-ever Barbie doll, also known as "No. 1 Ponytail," features golden hair, a black-and-white bathing suit and blue eyeshadow.
Do 10 year olds still like Barbies?
Within five to seven years your daughter will no longer be interested in anything resembling Barbie or Disney. If she follows a typical developmental path she will be focused on school, social media, boys, driving, social media, parties, clothes, make-up, social media, her job, and her friends.What is the most popular Barbie ever made?
Among the iterations of the iconic doll is “Totally Hair” Barbie, which, according to the Guinness World Records, is Mattel's bestselling Barbie doll to date. According to the company, the “Totally Hair” Barbie, released in 1992, sold more than 10 million dolls worldwide.What age do girls stop Barbies?
Some kids may lose interest in dolls around the age of 5 or 6, while others may continue to play with them into their pre-teen years. There really isn't a "magic age" at which all children suddenly stop playing with dolls - it varies from child to child.Why is everyone celebrating Barbie?
One of the most significant contributions that Barbie has made to popular culture is her role in breaking down gender barriers. When Barbie was first introduced, she was unlike any other toy on the market. She was a three-dimensional representation of a woman, and she was marketed as a doll for girls.What age do most girls like Barbies?
However, the BEST age to give Barbies would probably be to a kid between 3–8. For three year olds, it might just be a babydoll, but as they get older they could get some Barbies! This is typically the prime age to play with them, and their friends will most likely have em too!What is the Barbie trend 2023?
The extravagant look, with lots of pink and vintage touches, brings back the aesthetics of the 1980s. Tights and hair bands are also among the key pieces to incorporate the Barbie Core trend into your wardrobe. The color pink, in its various shades, is the main protagonist of the Barbie Core trend.Is Barbie still popular 2023?
For the second quarter of 2023, which ended weeks before the movie's release, worldwide sales of Barbie to retailers excluding adjustments actually fell 6%. Mattel executives told analysts that sales had improved in July, and it expects the movie will have a halo effect on the brand for years to come.Why is Barbie so popular in 2023?
Thanks to the Margot Robbie-led movie and the inescapable marketing surrounding it, Mattel's 64-year-old doll has once again become America's sweetheart. Everyone wants a Barbie. Everyone wants to be a Barbie. And everyone wants to go see Barbie — the movie made $337 million worldwide in its opening weekend.Who is Barbies enemy?
Raquelle Sherwood is a main character and occasional antagonist in Barbie: Life in the Dreamhouse.What are Barbies weaknesses?
Barbie WeaknessesFake imitations also sold under its name which is a concern. Product portfolio is limited to dolls only. Line extension takes long periods of time.