Her big break came when James Cameron picked Alba from over 1000 candidates for the role of the genetically engineered super-soldier Max Guevara on the FOX sci-fi television series Dark Angel.
“When I created The Honest Company, I set out to change the consumer product industry and I can proudly say, we did just that,” said Founder, Jessica Alba. “Honest has been a true labor of love for me - one that showed me what's possible when you infuse purpose into business.
It doesn't take much reading of the company's press releases or marketing pieces to see The Honest Company is what I would call a 'Woke' company. The good news for its suffering original shareholders is that the company is not on its way to going 'broke'.
Jessica Alba Talks Building The Honest Company Empire
Is Jessica Alba still involved with honest company?
Jessica Alba, who founded The Honest Company over a decade ago, has decided to step down from her position as chief creative officer to pursue new endeavors, the company said in a Tuesday announcement.
“While there would never have been an easy time to make this decision, I know we have a leadership team in place with [CEO] Carla Vernón at the helm to advance our founding vision and strengthen Honest's legacy as an industry change-maker,” Alba wrote.
In 2016, it came under scrutiny when customers claimed that some products didn't live up to the company's 'honest' label. Accusations of misleading ingredients and false marketing began to tarnish the brand's reputation. As trust eroded, so did the company's market value.
The term 'woke' refers to a perceived awareness of social and environmental matters such as #metoo, #blacklivesmatter, and #timesup. The industry considers brands 'woke' when they address these issues in their target messaging toward younger consumers.
Company co-founder Jessica Alba was inspired by the 2008 birth of her first child and her own history of childhood illnesses to create a company that provided an alternative to baby products with ingredients such as petrochemicals and synthetic fragrances. The company was launched in 2012 with 17 products.
She continued: 'I deeply ache for all of the innocent families, women, and especially children – Israeli and Palestinian – that are experiencing pure devastation and horror. 'To my friends, chosen family, and everyone else that is deeply hurting. I am here sending all my love, light, and strength.
Jessica Alba, a Mexican-American with roots in California, learns more about the life her ancestors made for themselves after immigrating to the United States.
She also told Byrdie that her usual menu includes protein shakes with almond butter, banana, and coconut water. For breakfast, her go-to is avocado toast and poached eggs, and snacks always include fresh veggies and hummus or popcorn with Himalayan sea salt and coconut oil.
In an interview, she revealed that she used to put up an "armor of masculinity" to avoid being preyed on by Hollywood predators. She said she acted like a warrior, cursed like a sailor, and made herself as unavailable as possible.
Similarly, L'Oréal came under fire in 2020 for woke washing by eliminating terms like “lightening” and “whitening” from their labels – people thought it was just a facade action since not too long ago, the same company had cut ties with a testimonial who expressed their support for Black Lives Matter.
Woke is an adjective derived from African-American Vernacular English (AAVE) originally meaning alertness to racial prejudice and discrimination. Beginning in the 2010s, it came to encompass a broader awareness of social inequalities such as racial injustice, sexism, and denial of LGBT rights.
Cause marketing requires you to be socially responsible, and if the woke society sees you as such. They will prefer and buy your brand, so in return, expect sales, revenue, and business growth because you're doing what they want you to do. What comes after sales is an increase in customer engagement.
In a statement Tuesday, the company said Alba's move away from her position will allow her to “shift her creative energy to new endeavors.” The actress, known for her roles in “Fantastic Four” and “Good Luck Chuck,” will remain on The Honest Company's board of directors.
Alba will keep a seat on the company board, but Honest said that she will now focus on "new endeavors." The actress founded Honest in 2012 after she suffered allergic reactions to baby laundry detergents. The company went public in May 2021, with shares soaring 44% in their stock market debut.
Co-founded by actress Jessica Alba, The Honest Company (NASDAQ:HNST) sells diapers and wipes, skin care products, and household cleaning products. The Honest Company reported revenues of $90.26 million, up 10.3% year on year, topping analyst expectations by 7.3%.
Both Hello Bello and Honest are a better, safer option for your baby than common grocery store brands. Hello Bello makes hypoallergenic diapers using plant-derived ingredients for their absorbent liners. Their diapers are completely free from chlorine, lotions, latex, fragrances, and phthalates.
Alba, best known for her roles in 'Sin City' and 'Fantastic Four', founded The Honest Company in 2012, which makes ethical and eco-friendly baby products, and it's now worth $1 billion, with Alba owning a 15 to 20 percent stake with her other co-founders.
The "Sin City" actress is a mom of three with her husband, Cash Warren, whom she married in 2008. The couple celebrated their 16th wedding anniversary on May 19, 2024. Alba took to Instagram to celebrate the milestone, writing, "16 years of marriage, 20 years together and forever to go… Happy Anniversary @cash_warren.
