The “Barbie” audience is 66.2% female and significantly younger, with 74.6% under the age of 29, while the “Oppenheimer” audience is 70.7% male and 52.9% over 30. The nearly inverse demographics are a good indicator that “Oppenheimer” and “Barbie” were never going to cannibalize each others' audiences.

What is the audience demographics of the Barbie movie?

This overwhelming success can perhaps be attributed by the fact that director Greta Gerwig and the entire cast understood their main target audience—women and girls. In fact, the audience was 66.2 percent female and significantly younger, with 74.6 percent under the age of 29.

Who is the target audience for Barbie dolls?

Barbie's main customers have always been young girls, usually between the ages of 3 and 12. Anyway, the brand has been able to reach more people of all ages over the years, and now fans and adults are also interested in it.

What age group is the Barbie movie aimed at?

The Barbie is considered safe for children 13 or older to watch. For children under the age of 13, the film's PG-13 rating strongly cautions parents that “some material may be inappropriate.”

What is the target age for Barbies?

However, the BEST age to give Barbies would probably be to a kid between 3–8. For three year olds, it might just be a babydoll, but as they get older they could get some Barbies! This is typically the prime age to play with them, and their friends will most likely have em too!

barbie movie actual audience

What percentage of girls play with Barbies?

Ninety percent of American girls ages three to 10 own at least one Barbie, according to the doll's maker, Mattel , and that's just the primary market. Barbie has inspired impassioned legions of adult collectors who dote on her various iterations and costumes.

Is it normal for a 12 year old to play with Barbies?

There is no one "magic age" at which all children stop playing with dolls - it varies from child to child. Dolls offer children a way to express themselves and their imaginations, and they can also help promote cognitive development and early literacy skills.

Is Barbie for adults?

Parental guidance is recommended for Barbie because of the violence, coarse language, and the adult themes.

What are the trigger warnings for the Barbie movie?

No children are abused in the movie, nor do any parents treat their children poorly. The closest trigger that may be for a person is that a mother yells. It is during a car chase scene after her daughter makes fun of her, though, it is evident the mother loves her daughter and truly does her best to support her.

Is the Barbie movie feminist?

Director Greta Gerwig, who has built a devoted following for such female-forward movies as Lady Bird and Little Women, has labeled Barbie "most certainly a feminist film." Mattel executives, on the other hand, have said the opposite.

Who is Mattel Toys target audience?

Get to know their target audience

During my research, I found the main target market for Mattel was females around the ages of 30-40 who typically have children. Diving deeper into the consumer of Mattel I was able to find that 51% of Mattel's audience is female and 48% is male.

What is the brand awareness of Barbie?

She's the number one doll property in the world and has 99% brand awareness, so we knew if anyone could break records it would be Barbie.

What demographic goes to the movies the most?

OF POPULATION

Ultimately, however, the age groups that most likely include parents and their children and teenagers, age 2-49, make up 71% of all moviegoers, or 187.94 million people, but only 64% of the U.S./Canadian population, according to the MPAA.

Why was pregnant Barbie banned?

Midge's run as the youthful, freckled sidekick has been sporadic and at times turbulent, with only a handful of releases in the '60s, before she resurfaced in the '80s and '90s. Then, a pregnant version of the doll was unceremoniously pulled from store shelves in 2002 amid fears she was promoting teen motherhood.

Why was Barbie banned?

Vietnam: Before the film premiered, officials in Vietnam announced they were banning Barbie over a scene that included a map that appeared to show China's contested territorial claims in the South China Sea—Warner Bros. disputed the claim, describing the drawing as “child-like.”

Why is Barbie rated R?

"Barbie" earned a PG-13 rating from the Motion Picture Association for "suggestive references" and "brief language."

Why is the Barbie movie so popular with adults?

And the surprising solution to this narrative puzzle is to make Barbie face decisions we all face and struggle with them the way we struggle with them. This psychological complexity may not be what many spectators went to see this movie for, but this is a big part of what makes this film an unlikely audience favorite.

Is Barbie rated R?

But if you haven't heard, the Motion Picture Association actually gave Barbie, Ken, and the gang a PG-13 rating!

What does 13pg mean?

Trademark. parental guidance for children under 13: a rating assigned to a movie by the MPA advising parents that a film contains material they may deem unsuitable for children under the age of 13.

Is 9 too old for Barbies?

At the age of 9, playing with dolls, imaginary play, and playing with stuffed animals is still perfectly acceptable and should not necessarily be discouraged. Dr.

Should I let my kids play with Barbies?

1) Provide your child with only realistic dolls, if possible. If your child has a Barbie or ultra-thin doll or encounters one, explain that this doll is not an accurate representation of a woman's body. 2) Focus on what your child's body and their dolls' bodies can do rather than how they look.

Is it normal to play with Barbies at 13?

Yes this is totally normal. All of my daughters still play with dolls including my 12 year old and 14 year old. They all still love shopping at American Girl. As a mother I am supportive.

How many girls own a Barbie?

Barbie is the number-one girls' brand in the world, and has been for most of her 50-year lifespan. When I worked as a brand manager on Barbie, we were selling a Barbie doll every second, and girls received, on average, five Barbie dolls per year. Mattel reports that more than 90% of girls own a Barbie.

Are there rare Barbies?

Other expensive Barbies

Gala Abend Barbie (1965): Sold for $9,148 at Christie's in 2006. Lorraine Schwartz Barbie (2010): Sold for $7,500 at an auction for the Children Affected by AIDS Foundation. Just 12 of these Barbies were made. Brunette Ponytail Barbie (1959): Sold for $6,710 on eBay in 2014.

Who is the woman with the most Barbies?

Maybe you had three, five, or even ten. Well, that's nothing compared to Bettina Dorfmann's collection of a staggering 18,500 dolls. Her love for Barbie has earned her the Guinness World Record for the largest collection of Barbie dolls, a title she has held since 2005.