Despite the success of the Barbie movie, released to much hype last week, gross sales for the brand were also down 7% year-over-year on a reported basis. The company attributed the brand's decline in sales partly to the shifting of promotional activity to align with the theatrical release of the movie.

Why did Barbie sales fall?

Sales fell 12% to $1.09 billion from $1.23 billion in the year-ago quarter as retailers trimmed orders for toys amid economic uncertainty. Analysts were expecting a loss of 3 cents-a-share on sales of $1 billion.

Is Barbie losing popularity?

In the first six months of 2023, the Barbie brand made $459.6 million in global gross billings, a 23% decline from the same period in 2022. Gross billings represent amounts invoiced to customers and don't include the impact of sales adjustments, such as trade discounts.

Are Barbie sales declining?

Sales of the company's popular brands Barbie and Fisher-Price were down, but sales of Hot Wheels were up. The company expects Barbie sales to improve in the second half of the year, noting that sales of the doll were up in July. Despite lower sales, Barbie still has staying power.

Is Mattel discontinuing Barbie?

Despite widespread news that Mattel would be discontinuing the iconic plastic Barbie doll, the toy company has now hit back, calling it a hoax that was “Nothing to do with Mattel.”

Barbie doll sales decline

Who was Barbie's biggest competitor?

“Sindy is Barbie's biggest rival, no doubt about it,” Reynolds said.

Which Barbie's got discontinued?

From "Ken's buddy," Allan, to pregnant Midge, to all-but-forgotten dolls like Video Girl Barbie and Sugar Daddy Ken, read on for a real-life look at some of the discontinued Barbie dolls that make a special appearance in the Barbie film.

What is the number one best-selling Barbie doll?

And, according to the Guinness Book of World Records: The best-selling Barbie doll is Totally Hair Barbie, released in 1992. Totally Hair Barbie has sold more than 10 million dolls worldwide.

What is the most popular Barbie sold?

Among the iterations of the iconic doll is “Totally Hair” Barbie, which, according to the Guinness World Records, is Mattel's bestselling Barbie doll to date. According to the company, the “Totally Hair” Barbie, released in 1992, sold more than 10 million dolls worldwide.

What percent of girls own a Barbie?

Even in demanding positions, though, Barbie retained her fashion sense. Factoyd: Ninety percent of American girls own at least one Barbie doll, and the average girl owns 10!

What is the #1 Barbie?

Original Barbie (1959): $27,450

Released in 1959, the first-ever Barbie doll, also known as "No. 1 Ponytail," features golden hair, a black-and-white bathing suit and blue eyeshadow.

What age group is Barbie doll aimed at?

The prime demographic for Barbie dolls are girls aged between 3 and 12 years old, according to market research across the years. Can the same be said for Barbie, Greta Gerwig's upcoming movie based on the iconic Mattel toy line? It depends where you live in the world.

Why does Barbie look different now?

Over an incredible 64 years, Barbie has undergone some dramatic changes, reflecting shifting beauty standards and social norms. Women have evolved, and Barbie has changed with them. In 1959 the Barbie doll was introduced into the American market.

Are Barbie dolls worth selling?

Vintage Barbies – those produced between 1959 and 1966 – tend to be more expensive. As for the newer Barbies, Knutson said collectors should look for platinum or gold label Barbies, which signify Barbies that are rarer and therefore more valuable.

What is the best-selling Barbie doll to date?

The "Totally Hair Barbie" from 1992 featured the longest tresses ever and still stands as the best-selling Barbie doll to date — but even if you weren't born that year, maybe you were lucky enough to have a birth year that honored one of Barbie's other major milestones or most legendary looks.

Are sales of Barbies up?

Barbie toy sales in the US increased 25% for the July-August combined months compared to the same two-month period a year ago, according to the most recent data from market research firm Circana, which tracks retailers' point-of-sale data.

What is the best selling doll of all time?

Barbie is one of the best selling toys ever. Here are the most popular Barbie dolls of all time. No other doll in American history is more famous than Barbie, whose full name is Barbara Millicent Roberts. She is what every girl wanted to have as a child.

What is the rarest Barbie doll in the world?

Who has the largest Barbie collection in the US?

Well, that's nothing compared to Bettina Dorfmann's collection of a staggering 18,500 dolls. Her love for Barbie has earned her the Guinness World Record for the largest collection of Barbie dolls, a title she has held since 2005.

Which Barbie brand is the best?

What's the coolest Barbie?

The best picks for the dolls themselves are the movie tie-in Barbie (as she's perfect as both a collector's item as well as a toy for children who have seen and loved the Barbie movie), the Totally Hair Barbie with her host of accessories and the gimmick of being able to style her long hair, and the Made To Move ...

Is there a black Barbie now?

The original Barbie appeared in toy stores in 1959. She wore a black-and-white bathing suit with her blond hair in a ponytail. It would take Mattel one decade to introduce what many deem the first Black Barbie, Christie. Recently, Mattel released Christie reimagined for her 55th anniversary.

Who was Barbie's rival?

Barbie hit shops first, in 1959. Sindy arrived four years later, though the British doll more closely resembles Tammy, Barbie's U.S. girl-next-door doll rival at the time. While Tammy soon faded, Sindy became one of Britain's bestselling toys by the late 1960s, according to Pedigree, the doll's current maker.

What is the midge Barbie controversy?

Midge The Pregnant Barbie Scandalized Parents

Mattel's idea behind the doll was to appeal to girls aged five to eight who enjoyed playing house, as well as to families who were expecting a new sibling. However, many parents were outraged at the idea of a pregnant Barbie, as theyy believed it promoted teen pregnancy.