The bumper success of the Barbie movie has given a boost to Mattel, helping push sales up for the first time in a year.

Did the Barbie movie boost Barbie sales?

Ryan Gosling and Margot Robbie as Ken and Barbie in "Barbie." Courtesy of Warner Bros. Greta Gerwig's "Barbie" movie pushed up sales for the iconic doll, Mattel execs say. Mattel's CEO said the movie had broadened Barbie's fan base and boosted revenues.

When did Barbie sales peak?

Revenue of Mattel's Barbie brand worldwide from 2012 to 2023

In 2023, Mattel's Barbie brand generated gross sales amounting to about 1.54 billion U.S. dollars, a drop compared to the 1.49 billion U.S. dollars of the previous year. The brand's gross sales peaked in 2021.

Did Ken sales go up after the Barbie movie?

Don Kipper, the owner of L.A.'s oldest toy store, Kip's Toyland, revealed that Ken's sales have outpaced those of Barbie herself. "Barbie has been a staple, of course, for many years since the late '50s. But Ken has not, and Ken has surpassed her after the movie.”

How did the Barbie movie affect Mattel?

The film was the biggest box office hit of 2023, grossing nearly $1.5bn (£1.18bn) worldwide, has been nominated for nine Golden Globes and propelled the company's leading product back into the cultural zeitgeist.

Barbie doll sales decline

Did Mattel sales go up after Barbie?

Mattel is still riding Barbie's pink blockbuster wave. The toy manufacturer reported a 9% rise in its net sales to $1.92 billion in the third quarter of 2023, fueled by Barbie's success and Hot Wheels toys, even while company profits faced pressure on other fronts.

How much profit did the Barbie movie make?

As of Macrh 5, 2024, Greta Gerwig's very pink fantasy-comedy "Barbie" (2023) has collected more than 636 million U.S. dollars at the North American box office, garnering a total of 1.45 billion U.S. dollars worldwide. It has instantly become the biggest debut ever for a film directed by a woman.

How much did Margot Robbie get paid for Barbie?

According to a report in Variety in 2022, Robbie's salary for 'Barbie,' which is to be released in the United States on 21 July, is $12.5 million. It's a pay packet that is thought to have made her 2022′s highest-paid female actor. The Australian's income also comes from her numerous endorsements by well-known brands.

How much did Ryan Gosling get paid for Barbie?

Margot Robbie and Ryan Gosling were both reportedly paid $12.5 million for their roles in Barbie. With the strong feminist themes displayed throughout the film, they were rightly paid the same amount for their work.

Have sales of Ken dolls increased?

While the Margot Robbie Barbie has garnered impressive sales, the Ryan Gosling Ken Doll matches the same phenomenal 100% revenue increase over the past six months and an impressive $1.2M, slightly edging out the revenue for the Margot Robbie Barbie.

Have Barbie sales gone down?

Greta Gerwig's "Barbie" movie may be smashing the box office, but the doll's sales are actually still falling for parent company Mattel. In the first six months of 2023, the Barbie brand made $459.6 million in global gross billings, a 23% decline from the same period in 2022.

What is the highest selling Barbie doll ever?

The best-selling Barbie doll is Totally Hair Barbie, released in 1992. Totally Hair Barbie has sold more than 10 million dolls worldwide.

What is the highest sold Barbie doll?

Among the iterations of the iconic doll is “Totally Hair” Barbie, which, according to the Guinness World Records, is Mattel's bestselling Barbie doll to date. According to the company, the “Totally Hair” Barbie, released in 1992, sold more than 10 million dolls worldwide.

Is Mattel happy with the Barbie movie?

The short answer is yes. In fact, not only did Mattel approve “Barbie”, directed by Greta Gerwig, it is also the first film from Mattel Films.

Did Mattel win the Barbie Girl lawsuit?

Mattel v. MCA Records, 296 F.

2002), was a series of lawsuits between Mattel and MCA Records that resulted from the 1997 hit single "Barbie Girl" by Danish-Norwegian group Aqua. The case was ultimately dismissed.

How did the Barbie movie affect the economy?

The movie has already grossed over $1 billion — $526 million domestic and $657 million international — in world-wide box office sales. Those companies receiving an immediate boost from the movie include: The movie exhibition industry (AMC Theaters, Cinemark, Regal Cinemas, etc.)

Is Ryan Reynolds a billionaire?

Ryan Reynolds currently has a net worth of roughly $350 million, according to CelebrityNetWorth. But, Forbes recently reported, the companies he owns or has sold are (or were) worth roughly $14 billion.

How much did Ken get paid for Barbie?

According to ScreenRant, it's been reported that star Margot Robbie and Gosling were both paid the same fee for their roles in the film, as well as their viral marketing campaign. And how much was that reported fee? $12.5 million each, Variety reports.

What is Ryan Reynolds' net worth in 2024?

Ryan Reynolds, the Canadian-born actor and entrepreneur, boasts an impressive net worth of $350 million as of March 2024.

Why did Amy Schumer leave Barbie?

Schumer, however, later shed more light on what led to her Barbie exit, telling The Hollywood Reporter in March 2022 that creative differences caused her to back out. "They definitely didn't want to do it the way I wanted to do it, the only way I was interested in doing it," she said at the time.

What is Margot Robbies' net worth?

Margot Robbie's net worth is estimated at around $100 million, which includes her earnings from “Barbie” and other high-profile blockbuster hits. “Barbie” alone is reported to have earned her an extra $50 million.

Did Margot Robbie buy rights to Barbie?

Her production company LuckyChap Entertainment acquired rights to the Barbie IP years before the film ultimately came out. Robbie spoke to Vogue about that process, saying, “It wasn't that I ever wanted to play Barbie, or dreamt of being Barbie, or anything like that.

How many movies hit 1 billion?

Here's a look at the 54 films that have achieved this remarkable box office milestone.

Will Barbie overtake Mario?

With a domestic total of $594.8 million in ticket sales, “Barbie” has passed “The Super Mario Bros. Movie” ($574 million) to become the year's biggest domestic hit. With $1.34 billion worldwide, “Barbie” will also soon surpass the leading $1.35 million worldwide tally of “Mario.”