While Gen-Z may enjoy watching movies and TV at home less than older generations, they may actually be more likely to go see movies in the theaters. A 2019 study found that 75% of Zoomers reported seeing at least one movie a month, the highest percentage of any generation by nearly ten points.
Moviegoers aged 60+ had the highest per capita attendance rate of 7.8 visits per year while millennials (18-34 years old) made up 33%. Additionally, 67% of moviegoers are more likely to pay attention to ads in theaters than on television and 78% purchase cinema tickets online.
According to a survey of Americans Gen Z's movie-going habits led in 2022, only three percent of those surveyed said they visit a movie theater one a week or more often. That same year, 14 percent visit them between one to three times a month, while 40 percent said they visit a few times a year.
In 2016, more young people and diverse populations went to the movies. Audiences between the ages of 18 and 24 attended an average of 6.5 movies over the course of the year – more than any other age group.
Their habits will evolve as the generation ages, but for now, it's safe to say that social media, music, and video games remain key ways to reach Gen Z.
Their most used social platforms are YouTube, Instagram, TikTok, and Snapchat. Furthermore, data from Statista in 2022 suggests that almost 80% of Gen Zers and millennials have bought something they saw on social media. When it comes to online versus in-person shopping, it's more of a toss-up.
Compared to prior generations, Gen Zers are more inclined to watch streaming services like Netflix rather than traditional television. They are also less committed TV watchers. They are more inclined to fast-forward through and only watch their favorite scenes or the most well-liked episodes.
Target Audience: The specific group of people most likely to be interested in watching your movie, often defined by factors like age, gender, and interests. Genre: The category or type of film you are making, such as horror, comedy, or action, which often dictates the target audience.
“The usual age for the target audience of a horror film is 15- 25. The most common reason for this is that young adults and teenagers enjoy thrills. These thrills are more likely to excite a younger audience rather than an older one.”
About 3 in 10 (29%) Gen Zers said action is one of their favorite genres, followed by animation (20%), mystery/thriller (17%) and romance (17%). The general population enjoys drama (26%) significantly more than Gen Zers do (15%), while Gen Zers enjoy animation (20%) much more than all adults (7%).
Gen Z spend more time with music than the overall population. Those age 13-24 in the US spend 3 hours and 43 minutes daily listening to music — an average of 40 minutes more than the rest of the population. Their top genre preferences are Hip Hop/R&B, Top 40, and Alternative Rock.
The younger generation is being infantilised well into adulthood. A new survey reveals that only 55% of Gen Z and millennials plan to have children. One in four of those surveyed, aged between 18 and 34, has ruled out parenthood entirely, with the most common reason cited being “wanting time for themselves”.
The Motion Picture Association of America have released statistics that show that women watch more films than men. We make up 51% of the population, and 52% of movie goers, and this statistic has not changed much in years.
People between the ages of 14 and 24 were most likely to attend the cinema in the last twelve months, while those in the 25 to 34 age group were most likely to attend with the greatest frequency.
In August 2022, the shares of adults surveyed in the United States who preferred to watch movies at home and in theaters stood at 55 and 37 percent, respectively. Over four years earlier, in February 2018, the figures were significantly closer, at 47 ad 45 percent.
The woman's film is a film genre which includes women-centered narratives, female protagonists and is designed to appeal to a female audience. Woman's films usually portray stereotypical women's concerns such as domestic life, family, motherhood, self-sacrifice, and romance.
Promotions. Promotions and discounts are always the best way to attract customers; something on the lines of: free drinks on a purchase of more than 4 tickets, free screenings for mothers and kids on the opening show of a much awaited animated film, etc. This is a surefire way to win a larger customer base.
It's not so much an activity as it is a way of life. We love the escape. We love the focus you get from sitting in a darkened auditorium, before a dazzling shiny screen, enrobed in swirly, mellifluous soundscapes. Then there's the nostalgia.
What Is a Target Audience? Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.
Based on preliminary data collected by the European Audiovisual Observatory, cinema attendance in the European Union and the United Kingdom reached an estimated 643.0 million admissions in 2022. This corresponds to a year-on-year increase of 63%, and 249.0 million tickets more than in 2021.
Research conducted by Microsoft in 2015 found that the average attention span of Gen Z individuals was only about eight seconds, four seconds less than that of millennials. The study attributes this decrease to the generation's constant exposure to digital content and multiple screens.
How old is Gen Z in 2023? This year, Gen Z will turn anywhere from 11 to 26 years old. While it may seem like a large gap, Gen Z's 15 years is actually not uncommon for a generational group.
They are constantly connected, always on the go, and extremely tech-savvy. As a result, Gen Z is often lauded for being entrepreneurial, innovative, and open-minded. It's important to recognize the strengths of Gen Z because this generation is quickly becoming the largest demographic in the workforce.
