In contrast, when shooting digital, as virtually every filmmaker in the industry does today, the images are captured in log format which produces a grey, milky image that lacks pure black sections.

Why are modern movies so gray?

It's because they shoot in digital and don't bother to do the proper color grading. This was really bothering me as I had a chance to see the Sam Raimi Spider-Man films again recently, and was taken aback by how vibrant and lively they looked compared to modern movies, not just superhero flicks.

Why do Marvel movies look flat?

However, the raw image data for digital footage is flat, especially compared to film. That is where the common criticism that "all Marvel movies are gray" originates. They're not all gray -- the filmmakers are just working from a much flatter-looking source image compared to film.

Will Marvel ever go dark?

According to the reddit user/student covering the Q&A, Feige informed the crowd that humor will remain a permanent fixture of the MCU: "There is no dark turn in the MCU. He says every year fans come up to him and ask him if this movie is when the MCU goes 'dark' or takes a 'dark' turn.

Why do Marvel movies have so much CGI?

Summary. Superhero suits in MCU and DCU films are often CGI-altered, even in non-combat scenes, to provide a more seamless and visually stunning appearance. Practical superhero suits can be incredibly uncomfortable and impractical for actors, leading them to prefer CGI alternatives for their comfort and performance.

Why the MCU Turned Grey (And How They Fixed It)

Which Marvel movie had the best CGI?

Perhaps the greatest CGI scene in the MCU comes at the Endgame, with a giant battle between every Avenger and Thanos' army. Bringing hundreds of characters together in one big scene was a challenge to film and edit. However, the final product looked beautiful and brought the Infinity Saga to a memorable close.

What percentage of Marvel movies is CGI?

About 98% of MCU films' newest releases were CGI'd. It's not surprising that MCU's latest movie, Avengers: Endgame, is the most expensive movie from the franchise, costing Disney an eye-watering $600 million.

Why is Marvel losing popularity?

Too many shows, too few risks. Marvel shows are most successful when they're experimental in their storytelling and use their longer run times to explore character instead of action—in short, when they can do things that the movies cannot do.

Has Marvel gone downhill?

Well-loved movie company Marvel has been losing popularity and fast. But is there a real reason for this loss in popularity? Many fans would argue that the answer is yes. With the death of many favorite superheroes comes the death of the audience's interest in the movie franchise.

Why is Marvel losing money?

No, The Marvels meltdown isn't about superhero fatigue. It's about Disney's overexposure of the Marvel Cinematic Universe brand on Disney+, and those moth holes are beginning to show: Keep what's meant for the cinema in cinemas, and keep what's meant for in-homes in the home.

Has any Marvel movie flopped?

Ant-Man, Captain Marvel, and Eternals – Marvel Cinematic Universe (MCU) movies that failed to deliver the goods in theaters.

Why are Marvel movies declining?

This decline includes several factors including storytelling dynamics, character developments, and audience reception. “I remember when people used to flock towards the theaters at the name of a new Marvel movie.

Are Marvel movies oversaturated?

There's been more M.C.U. content in the entirety of Phase 4 (Post-”Avengers: Endgame”) than in the previous 12 years combined. The Mouse's oversaturation of Marvel has diluted the magic that once made its characters and narratives so captivating.

Why do Marvel movies look grey?

Strange which was released last month, is that they don't use color grading effectively to boost the digital footage captured by the Arri Alexa. The result is that they're left with grey, flat, dull images which are, in Willems' opinion, unbefitting to the superhero blockbuster aesthetic.

Why are movies so desaturated now?

Explanation n°1: digital color grading. Movies take multiple weeks or months to film. During the editing stage, the footage that is assembled may have been shot over multiple days. The light might be different, affecting the decor (leaves on the trees, sky…) with hues that don't match across the various scenes.

Are movies becoming less colorful?

If you watch a lot of movies and TV shows, you might have noticed that over the last few decades everything has gotten a lot more ... gray. No matter the kind of story being told, a sheen of cool blue or gray would wash over everything, muting the colors and providing an overall veneer of serious business.

When did Marvel almost fail?

It nearly took Marvel Comics down with it. Sales dropped by 70 percent. The company's stock plummeted from $35.75 in 1993 to $2.38 in 1996. In December 1996, the company filed for Chapter 11 bankruptcy.

Is Marvel having a downfall?

Marvel productions on the small screen have not fared much better. Recent MCU television series on Disney+, including “Secret Invasion”, about Fury's character, have been poorly reviewed and, estimates suggest, little watched. It does not bode well for the shows due to be released in the coming months.

Is DC now better than Marvel?

In the past, the controversy was between the comics but currently, it's been a debate of the cinematic universes. Though Marvel has some deeming qualities, such as their movies, DC is just overall better. While watching or reading DC, ever noticed there are more iconic villains?

Why did Marvel's Avengers flop?

The game received mixed reviews upon release, with critics praising its story and combat, but criticizing its repetition, lack of substantial content, user interface, and technical issues. Despite strong initial sales, the game was a commercial failure.

When was Marvel at its peak?

Below we take a look at how Marvel's numbers have stacked up over the years compared to each movie's budget, with Markland noting its best years came during the Infinity Saga Phase (2012 - 2019) which he described as its "absolute peak."

When did the downfall of Marvel start?

Although the previous shows did well, Marvel started to fall off after Endgame in 2019. In my opinion, the last MCU movie that even came anywhere close to Endgame was Spider-Man: No Way Home which came out in 2021.

Why was Age of Ultron so expensive?

Age of Ultron's special effects were made by ten different visual effects studios, and in addition to that, the movie was shot in different parts of the world, which also contributed to its huge budget.

Who has made the most from Marvel movies?

- $75 Million. Robert Downey Jr. was not only the actor who helped to launch the MCU with Iron Man, but without his winning performance, the MCU would likely not exist as it does today. With all that in mind, it is not surprising that he commands the biggest salary.

What movie used the most CGI?

1 Avatar Is The Most Important CGI Film Ever Made

Avatar pushed CGI and motion capture technology to unprecedented heights, creating new CGI lighting techniques, building the largest motion capture stage ever built, and using individually fitted skull caps to record each actor's face.