As reflected in Greta Gerwig's blockbuster movie that tackles the legacy of Mattel's famous doll, Barbie has always been more popular than Ken. For every Ken doll sold today, there are generally eight to 10 Barbies sold, according to Jim Silver, a toy industry expert and CEO of the review site TTPM.

Is Barbie still popular 2023?

For the second quarter of 2023, which ended weeks before the movie's release, worldwide sales of Barbie to retailers excluding adjustments actually fell 6%. Mattel executives told analysts that sales had improved in July, and it expects the movie will have a halo effect on the brand for years to come.

Why is Barbie so popular in 2023?

Thanks to the Margot Robbie-led movie and the inescapable marketing surrounding it, Mattel's 64-year-old doll has once again become America's sweetheart. Everyone wants a Barbie. Everyone wants to be a Barbie. And everyone wants to go see Barbie — the movie made $337 million worldwide in its opening weekend.

Why are Barbie sales declining?

Despite the success of the Barbie movie, released to much hype last week, gross sales for the brand were also down 7% year-over-year on a reported basis. The company attributed the brand's decline in sales partly to the shifting of promotional activity to align with the theatrical release of the movie.

Are Barbie dolls sales up?

Barbie toy sales in the US increased 25% for the July-August combined months compared to the same two-month period a year ago, according to the most recent data from market research firm Circana, which tracks retailers' point-of-sale data.

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What age group buys Barbies?

The age range for the original Barbie fashion dolls is for kids 3 and up.

What percent of girls own a Barbie?

Even in demanding positions, though, Barbie retained her fashion sense. Factoyd: Ninety percent of American girls own at least one Barbie doll, and the average girl owns 10!

What is the number one best-selling Barbie doll?

And, according to the Guinness Book of World Records: The best-selling Barbie doll is Totally Hair Barbie, released in 1992. Totally Hair Barbie has sold more than 10 million dolls worldwide.

Who was Barbies biggest competitor?

“Sindy is Barbie's biggest rival, no doubt about it,” Reynolds said.

What is the most purchased Barbie doll?

Among the iterations of the iconic doll is “Totally Hair” Barbie, which, according to the Guinness World Records, is Mattel's bestselling Barbie doll to date. According to the company, the “Totally Hair” Barbie, released in 1992, sold more than 10 million dolls worldwide.

Who is the target audience for Barbie?

Mattel's Barbie demographic may be young girls between ages 3-12, but the target audience of Gerwig's 2023 film far exceeds this population. Female viewers of every era largely compose Barbie's projected public, from the Silent Generation, who purchased the first Barbies for their children to Gen Alpha, the newest ...

What age did you stop playing with Barbies?

Some kids may lose interest in dolls around the age of 5 or 6, while others may continue to play with them into their pre-teen years. There really isn't a "magic age" at which all children suddenly stop playing with dolls - it varies from child to child.

Is Barbie worth the hype?

Is Barbie worth the hype? The movie is definitely funny at times, with little remarks here and there and even a few innuendos, most of which may go over younger audiences' heads. The soundtrack, with music from Lizzo, Sam Smith and Dua Lipa, sets a good vibe too.

What is the new Barbie trend?

The 'Ordinary Barbie' TikTok trend emerged as a powerful response to the conventional beauty standards set by Barbie throughout history. The latest Barbie movie challenges these standards, inspiring women on TikTok to embrace their natural selves and celebrate who they are without societal pressures.

Is 14 too old to play Barbies?

No one is ever too old for dolls. I am 51 and have collected dolls for nearly 30 years. I played with them until I was 13 and then, like most other people that age, was told that I should be 'too old' for them. I put my dolls away, reluctantly, but still noticed and liked dolls.

Is Barbie 2023 for adults?

Barbie (2023)

Rated PG-13 for suggestive references and brief language.

What is the #1 Barbie?

Original Barbie (1959): $27,450

Released in 1959, the first-ever Barbie doll, also known as "No. 1 Ponytail," features golden hair, a black-and-white bathing suit and blue eyeshadow.

Who is Barbies enemy?

Raquelle Sherwood is a main character and occasional antagonist in Barbie: Life in the Dreamhouse.

What are Barbies weaknesses?

Barbie Weaknesses

Fake imitations also sold under its name which is a concern. Product portfolio is limited to dolls only. Line extension takes long periods of time.

What's the coolest Barbie?

The best picks for the dolls themselves are the movie tie-in Barbie (as she's perfect as both a collector's item as well as a toy for children who have seen and loved the Barbie movie), the Totally Hair Barbie with her host of accessories and the gimmick of being able to style her long hair, and the Made To Move ...

What is the rarest Barbie?

Are Barbie dolls worth selling?

Vintage Barbies – those produced between 1959 and 1966 – tend to be more expensive. As for the newer Barbies, Knutson said collectors should look for platinum or gold label Barbies, which signify Barbies that are rarer and therefore more valuable.

Why is Barbie still so popular?

It's not just the organic nostalgia and universality around “Barbie” that contributed to its rocketing success — it was a savvy marketing campaign.

Why is everyone celebrating Barbie?

One of the most significant contributions that Barbie has made to popular culture is her role in breaking down gender barriers. When Barbie was first introduced, she was unlike any other toy on the market. She was a three-dimensional representation of a woman, and she was marketed as a doll for girls.

What age do most girls like Barbies?

However, the BEST age to give Barbies would probably be to a kid between 3–8. For three year olds, it might just be a babydoll, but as they get older they could get some Barbies! This is typically the prime age to play with them, and their friends will most likely have em too!