Beyond its traditional target demographic of children, the film resonated with older viewers, including nostalgic adults who grew up with Barbie.

Who are the target audience for Barbie?

Mattel's Barbie demographic may be young girls between ages 3-12, but the target audience of Gerwig's 2023 film far exceeds this population. Female viewers of every era largely compose Barbie's projected public, from the Silent Generation, who purchased the first Barbies for their children to Gen Alpha, the newest ...

What age is the Barbie film for?

The movie received its PG-13 rating because of “suggestive references” and “brief language.” Some parents may not be ready or comfortable to discuss the more advanced plot lines while others may simply just know if their child is or is not ready to be introduced to mature topics.

Who is the core audience of the Barbie movie?

The core movie audience is anyone who used to play with Barbie—90% of women and our teenage daughters.

What age group is watching the Barbie movie?

The Barbie is considered safe for children 13 or older to watch. For children under the age of 13, the film's PG-13 rating strongly cautions parents that “some material may be inappropriate.” If playback doesn't begin shortly, try restarting your device.

barbie movie actual audience

Does the Barbie movie have Lgbtq?

While the film does not dive into trans identity, Barbie still manages to touch upon LGBTQ+ issues without naming them as such. In fact, the film features several openly LGBTQ+ actors, like Hari Nef, Kate McKinnon, Alexandra Shipp, and Scott Evans.

Is Barbie appropriate for 7 year olds?

Mature Themes in Barbie

While these themes aren't necessarily inappropriate for most kids, they may not fully understand what the characters are implying either. There is also some talk of death and dying in the movie, which may be a little less appropriate for younger children under the age of 8.

What is the purpose of the Barbie movie?

Gerwig made the film as an "earnest attempt to make amends" with the intention of affirming the worth of women and conveying the impossibility of perfection, which some perceived to be standards associated with Barbie.

Why is Barbie movie popular?

The nostalgia, in combination with the universality of playing with Barbies, set the film up for success and led to something unique happening in theaters: people dressed up in pink to see the film. “My wife just came back from taking my 86-year-old mother-in-law to the movie.

Is Anne Hathaway in the Barbie movie?

Anne Hathaway took over from Amy Schumer in the Barbie race

But, due to production delays, Mattel decided to part ways with Sony and took the film to Warner. That's when Margot Robbie appeared, not to play the doll, but as producer of the film.

Is Barbie movie for adults?

The movie does have adult themes, mild language and some suggestive references, but many parents have still felt comfortable taking their children and tweens to see it. The “Barbie” movie can be a great jumping off point for starting or continuing thoughtful discussions about diversity, inclusion and self-image.

Is Barbie a feminist movie?

Director Greta Gerwig, who has built a devoted following for such female-forward movies as Lady Bird and Little Women, has labeled Barbie "most certainly a feminist film." Mattel executives, on the other hand, have said the opposite.

Should Christians watch the Barbie movie?

By advocating for women's rights, Christians can contribute to a more compassionate and just world. A world where women's voices are heard, talents are valued, and the Church's mission of love and hope is extended to all, regardless of gender. This is one more reason that Christians should see the new Barbie movie.

What percent of girls own a Barbie?

Even in demanding positions, though, Barbie retained her fashion sense. Factoyd: Ninety percent of American girls own at least one Barbie doll, and the average girl owns 10!

Who is Barbies bff?

Barbie® has lots of best friends, but her oldest friend is Midge® (shown here), who she grew up with in Willows. Barbie was even Midge's maid-of-honor at her wedding to Alan in 1991.

Why is Barbie movie so hyped?

First, there is marketing. The movie was promoted in its running up to release, create a lot of internet discussion about it. Then, there is the ramp up of said marketing near release. With cast and crew going more public and vocal about the sociopolitical overtones and undertones of the movie.

Will men like the Barbie movie?

Overall, 62% of women loved Barbie and 31% liked it, while 50% of men say they loved the movie, and 43% liked it.

What does Barbie mean in slang?

a person, especially a young woman, perceived as blandly attractive and vacuous.

What does Ken represent in Barbie movie?

Ken represents, essentially, everybody else. Barbie, in her dismissals of Ken, doesn't mean to be mean; she treats him thoughtlessly because she has simply never considered that words—or anything, really—might cause hurt. She has never needed to.

Why did they stop making pregnant Barbie?

Then, a pregnant version of the doll was unceremoniously pulled from store shelves in 2002 amid fears she was promoting teen motherhood.

Why does Barbie see a gynecologist?

CNN: Why might it be important that “Barbie” culminated in a gynecologist appointment? Wen: Having everyone see Barbie go to the gynecologist normalizes the experience. It solidifies the understanding that reproductive health is an integral part of overall health.

Is Barbie older than 18?

Barbie, formally known as “Barbara Millicent Roberts,” was born in 1959, which would technically make her 63 years old — except for the small fact that she was born as a 19-year-old. Yep, that's right: The first ever Barbie was officially 19 years old, which would make her age closer to 82-83 years old.

Was Barbie meant for kids?

The precursor to the Barbie doll was not meant for children. Born in Germany in 1952, the inspiration for America's most famous doll was a saucy high-end call girl named Lilli.

Does Barbie movie have inappropriate scenes?

Sex & Nudity (4)

It is implied a man smacks Barbie's behind. You can see from the front but it isn't shown explicitly. She then shocked, punches him in the face, and then she gets arrested and the male cops also sexualize and harass her. Ken dolls & Barbie dolls wear swimwear & beach attire that exposes skin.