Barbie's PG-13 rating made it suitable for kids while also attracting adult viewers. Oppenheimer's R rating limited its audience, as it dealt with mature themes. Barbie's shorter runtime allowed for more showings and better box office performance.
As expected, Barbie has officially toppled The Super Mario Bros Movie as the highest-grossing movie of 2023, while Oppenheimer has crossed the $850 million mark as it eyes an unlikely $1 billion result.
Barbie's global popularity soared, raking in an astonishing $780 million in total, while Oppenheimer became one of the highest-grossing R-rated biopics of all time, earning $400 million worldwide so far.
There are many possible factors that could explain why Oppenheimer has less box office collection than Barbie, such as genre, target audience, runtime, marketing, and critical reception. Here are some of the main points: Genre: Barbie is an adventure comedy fantasy film, while Oppenheimer is a historical drama film.
Barbie benefited from its great reviews, which are well-deserved due to its engaging story, charming and relatable characters, incredible production design, and more.
Barbie Sold More Tickets than Oppenheimer But How?
Why Barbie was so much successful?
Their long-term marketing investment had built up a $700 million brand valuation before the movie released, and this brand has an emotional engagement that translates really well to a film. Many girls play with Barbies every day, telling stories and imagining themselves as Barbie.
Oppenheimer box office total. UPDATE: As of September 11, 2023, Oppenheimer has earned over $890 million, making it Nolan's third biggest movie ever. What's more, Variety pointed out that the $900 million mark is not too far away, “and $1 billion is closer than box office watchers ever expected.”
Oppenheimer, the phenomenally successful and critically acclaimed dramatic thriller from Christopher Nolan, has achieved a new record milestone in US theatrical history, as it is poised surpass 2016's Sing to become the highest-grossing domestic movie of all time to never reach the top spot at the box office.
Some social media users called for the boycott of Oppenheimer, which features the titular character having sex as he reads out verses from an ancient Sanskrit scripture claimed to be from the Bhagavad Gita.
In the first six months of 2023, the Barbie brand made $459.6 million in global gross billings, a 23% decline from the same period in 2022. Gross billings represent amounts invoiced to customers and don't include the impact of sales adjustments, such as trade discounts.
'Barbie' beats 'Oppenheimer' at the box office with a record $155 million debut. Ryan Gosling, left, and Margot Robbie pose for photographers upon arrival at the premiere of the film Barbie on this month London.
Lynda Carter (“Wonder Woman”) has suggested seeing “Oppenheimer” first “because Barbie lives in the world that Oppenheimer built.” Who do you think has the most sensible advice: Issa Rae: “Obviously you should see 'Oppenheimer' first and then cleanse your palate with 'Barbie.
The company attributed the brand's decline in sales partly to the shifting of promotional activity to align with the theatrical release of the movie. More widely, Mattel attributed its declining sales to retailers reducing inventories as well as industry-wide trends.
How much did Barbie spend on marketing vs Oppenheimer?
Both Oppenheimer and Barbie allocated hefty budgets for their marketing campaigns, with Oppenheimer spending an estimated $11M USD and Barbie not far behind with $10M USD from June 27-July 27. However, each approach to budget allocation varied significantly.
MUMBAI, July 24 (Reuters) - A scene featuring a holy Hindu scripture in nuclear arms biopic "Oppenheimer" has drawn social media fire in India, with many users saying they would boycott the movie because of what one nationalist group called a "scathing attack on Hinduism".
Oppenheimer's security clearance was suspended in 1953, leading to public hearings in 1954 where he was accused of communist ties, resulting in the loss of his clearance and ending his direct influence on nuclear policy, while his health deteriorated and he reflected on missed opportunities.
After hitting $912 million in ticket sales at the global box office this past weekend, writer-director Christopher Nolan's Oppenheimer (currently playing in theaters everywhere) is now the highest-grossing biopic of all time.
How Much Did Barbie Need to Make at the Box Office to Break Even? During her interview with The New York Times, Gerwig shared that the film's original budget was approximately $100 million. However, as time passed, it steadily rose to $145 million.
Oppenheimer was nominated for the Nobel Prize for Physics three times, but never won. Kunetka said that the simplest explanation is that before WWII, Oppenheimer's published work was not considered significant enough.
The average Oppenheimer & Co salary in the United States is $70,851 per year. Oppenheimer & Co salaries range between $35,000 a year in the bottom 10th percentile to $142,000 in the top 90th percentile.
So, even though it's still hard to predict, sources close to the film, as well as rival studio executives, believe “Oppenheimer” will top out at a remarkable $950 million in its initial run, just shy of that elusive milestone.
Barbie and Oppenheimer have grossed over $2 billion at the worldwide box office, proving that audiences are captivated by these vastly different films. Barbie, with its story of a doll's journey to find meaning, has grossed over $1.282 billion and is expected to be the highest-grossing movie of the year.
As of July 2023, the Stefanie Canturi Barbie was the most expensive Barbie ever sold, having reached an auction price of more than 300 thousand U.S. dollars in 2010.
