Thanks to the Margot Robbie-led movie and the inescapable marketing surrounding it, Mattel's 64-year-old doll has once again become America's sweetheart. Everyone wants a Barbie. Everyone wants to be a Barbie. And everyone wants to go see Barbie — the movie made $337 million worldwide in its opening weekend.
For the second quarter of 2023, which ended weeks before the movie's release, worldwide sales of Barbie to retailers excluding adjustments actually fell 6%. Mattel executives told analysts that sales had improved in July, and it expects the movie will have a halo effect on the brand for years to come.
The Barbie movie is a huge hit. Not just with critics, but also with the audiences, especially young audiences. In some ways, this is not that surprising, given the enormous global promotion the movie got and the ongoing nostalgia for anything Barbie-related.
Margot Robbie, also an executive producer, leads the musical comedy as Stereotypical Barbie, who experiences a full on existential crisis and embarks on a journey of self discovery. Along for the ride is her beau Ken, played by Ryan Gosling.
At what age do girls stop playing with Barbie dolls?
Some kids may lose interest in dolls around the age of 5 or 6, while others may continue to play with them into their pre-teen years. There really isn't a "magic age" at which all children suddenly stop playing with dolls - it varies from child to child.
While the movie is given credit for including a gay character, he's largely made fun of and glossed over as an accessory to the Barbies. With a lack of queer people in the "real world" of this movie, families with two queer dads seeing this movie only have Allan – a character largely joked about – as a portrayal.
The 'Ordinary Barbie' TikTok trend emerged as a powerful response to the conventional beauty standards set by Barbie throughout history. The latest Barbie movie challenges these standards, inspiring women on TikTok to embrace their natural selves and celebrate who they are without societal pressures.
Previously perceived as a symbol of unattainable beauty, Barbie has transformed into an emblem of inclusivity and empowerment. The scene of Barbie visiting a gynecologist encapsulates this change, underlining that health is vital to being a “real woman.”
Thanks to the Margot Robbie-led movie and the inescapable marketing surrounding it, Mattel's 64-year-old doll has once again become America's sweetheart. Everyone wants a Barbie. Everyone wants to be a Barbie. And everyone wants to go see Barbie — the movie made $337 million worldwide in its opening weekend.
The prime demographic for Barbie dolls are girls aged between 3 and 12 years old, according to market research across the years. Can the same be said for Barbie, Greta Gerwig's upcoming movie based on the iconic Mattel toy line? It depends where you live in the world.
No one is ever too old for dolls. I am 51 and have collected dolls for nearly 30 years. I played with them until I was 13 and then, like most other people that age, was told that I should be 'too old' for them. I put my dolls away, reluctantly, but still noticed and liked dolls.
The rich pink shade is expected to be everywhere in 2023 as Pantone has just announced that Viva Magenta is the new Color of the Year, so to prepare your wardrobe, L'Officiel has selected some of the hottest pieces to shop for your perfect pink outfit.
2021 marked the highest net sales value since 2013, with Barbie brand revenue hitting $1.7 billion worldwide. According to our Statista Market Insights, dolls and stuffed toys will generate an estimated $55.7 billion worldwide in 2023.
Synopsis. The Margot Robbie film is a satire on the Barbie doll product of toy maker Mattel and also a comment on gender conditioning. With all the hype around the Barbie movie and the positive reviews for the film, from the trailer, we know that it is not a movie made for kids. Barbie is a satire made for adults.
Because they are too old for that? As experts would tell you, there is no age limit for dolls. It may seem unusual in this day and age, but several 12-year-olds still play with dolls. And in a world where the internet is widespread, this may be a good thing.
Barbie is rated PG-13 for suggestive references and brief language. Credit: Warner Bros. This is the classification the MPAA has offered for the Barbie movie.
I assume you're asking if you should be concerned when a 13 year old girl is playing with barbies or dolls, in which the answer would be a simple: Let the girl do what she wants! Who cares if not everyone else is into that, if they make her happy, that's all that matters. Plus, toys or dolls have no age.
“Pregnant Barbie” is actually Margaret Hadley Sherwood, or Midge, as her friends call her. Midge was created to be a less glam, more relatable Barbie, per Buzzfeed News. The doll was launched in 1963 as Barbie's bestie.
Mattel, the toy giant best known for its hyper-feminine Barbie dolls, has launched a line of gender-inclusive dolls – a move welcomed by trans rights campaigners.
We already know that Mattel is not opposed to playing with gender, having launched a “Gender Neutral Doll” in 2019, or to uplifting trans people, having made a Laverne Cox barbie doll in 2022.
